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      <image:caption>Testing with Motorbike Cops</image:caption>
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      <image:caption>Fleet Technology</image:caption>
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      <image:title>About</image:title>
      <image:caption>Design Sprint</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/a38ea581-f631-4cbe-96df-1a8d5416dccd/SSV_1.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>Design Sprint</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/53fe7844-d61e-498c-8a2d-11631a0c68be/IMG_2837.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Warehouse Testing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/109211e2-20fe-406b-817d-8e333a1661ad/IMG_2840.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Warehouse Testing</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/9a6a34a5-dcd3-4f0e-8f13-c502033891eb/SSV_3.jpeg</image:loc>
      <image:title>About</image:title>
      <image:caption>Design Sprint</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/00831068-7dba-44df-9108-3722ee9f08b8/IMG_6674.JPG</image:loc>
      <image:title>About</image:title>
      <image:caption>Design Sprint</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/6ca5f7cb-6ebd-48f8-a56c-676c54469a67/profilePic.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Planet Trail Uetliberg, Zurich, Switzerland</image:caption>
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    <loc>https://www.ashoomid.com/home</loc>
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    <lastmod>2026-01-24</lastmod>
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  <url>
    <loc>https://www.ashoomid.com/case-study</loc>
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    <lastmod>2026-09-28</lastmod>
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  <url>
    <loc>https://www.ashoomid.com/case-study/seafaring-kkt3m</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/1c8ee931-771a-4169-87f7-74d4f63a5ff0/SQ_GM.png</image:loc>
      <image:title>Case Studies - Contextual Inquiry + Experience Models for Site &amp; Global Leaders - Make it stand out</image:title>
      <image:caption>Site’s General Manager’s discovery artifacts</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/47e564d3-742b-4fce-a594-28110c5d4f71/SQ_RM.png</image:loc>
      <image:title>Case Studies - Contextual Inquiry + Experience Models for Site &amp; Global Leaders - Make it stand out</image:title>
      <image:caption>Regional Manager’s discovery artifacts</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/c14493a7-3919-4df7-94e4-fc18b4411a8d/SQ_MidFi.png</image:loc>
      <image:title>Case Studies - Contextual Inquiry + Experience Models for Site &amp; Global Leaders - Make it stand out</image:title>
      <image:caption>Mid-Fidelity Designs - After the designers created the mid- fidelity concept, I created a plan with the PMs to test the designs and get some early customer feedback. The goal of getting feedback during this stage was to test the desirability and want for the product.</image:caption>
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      <image:title>Case Studies - Contextual Inquiry + Experience Models for Site &amp; Global Leaders - Make it stand out</image:title>
      <image:caption>Mid-fidelity findings</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/34acb9ad-1a4b-4092-bf2d-54a81065d7bb/SQ_HiFi.png</image:loc>
      <image:title>Case Studies - Contextual Inquiry + Experience Models for Site &amp; Global Leaders - Make it stand out</image:title>
      <image:caption>High-fidelity designs</image:caption>
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  <url>
    <loc>https://www.ashoomid.com/case-study/defining-common-objects-across-products</loc>
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    <priority>0.5</priority>
    <lastmod>2024-11-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/48c617e1-d412-4c90-9692-50c75560ff8f/SQ_ExsistingMindMap.jpg</image:loc>
      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Artifact for the team to understand the basic event workflow from the existing products</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/eaf5c2e7-1ccb-414f-ae2d-9e14bfa1f107/SQ_Day1.png</image:loc>
      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>We conducted exercises that would help us understand, different teams and the way these objects are defined in the products they use. This helped us bring the ideas on one plane and gave us an opportunity to abstract these objects to create higher level definitions and a common object model.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/5eeccadc-aa49-4004-ac73-dbdffeda3595/SQ_Day3a.png</image:loc>
      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Worked with the group to align expectation for what they are looking for, from this engagement and set a common challenge to keep the focus through the sessions</image:caption>
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    <image:image>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Aligned on the personas we were solving for</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Current warehouse journey</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Current industrial journey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/61002b2d-981c-470c-b9f0-982d8d48e4d3/RCA+Tools.jpeg</image:loc>
      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Current Root Cause Analysis Techniques</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/b61fc935-f843-4438-892a-c2af6bee6d42/SQ_Day3HMW.png</image:loc>
      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>How Might We and Prioritization Matrix</image:caption>
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    <image:image>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Future State Journey</image:caption>
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    <image:image>
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      <image:caption>User flows</image:caption>
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    <image:image>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Mid-fidelity designs</image:caption>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>Findings from the Test, Comparison between industrial and warehouse</image:caption>
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      <image:title>Case Studies - Defining Common Objects - Empathize to Ideate - Make it stand out</image:title>
      <image:caption>High-fidelity designs</image:caption>
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  </url>
  <url>
    <loc>https://www.ashoomid.com/case-study/strategist-for-enterprise-analytics</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
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      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/4d5a85c3-8134-43c7-b022-cf989d83ac41/OpporutnityDetailInteraction.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics</image:title>
      <image:caption>Preparing designs for development deliverables (Supervised the effort lead by peer designers)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/5bcd2ace-1e6b-4bb2-ad78-63b3b50118d2/Screen+Shot+2020-11-25+at+11.26.59+PM.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>The product architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/91c70c51-a1de-4214-b7e6-045914855544/Forge+Insights+Analytics.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Current tools that users use today for receiving their Insights.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/c23ea22c-0e2e-442c-9a6a-5a59a2053e17/VOC.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/3d443a5f-6d20-433f-8335-4a393bdd9322/Interview.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>1 Week, 9 interviews, 4 User Types, and 5 stakeholder. We conducted Voice of the Customer to understand the users needs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/99bd87c8-1eef-4e96-932e-1f645f867b4f/Personas.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>We were able to create 3 personas from the VOCs, out of which we prioritized Commodity Manage for MVO.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/30c13d57-6032-494e-8b01-1ed077eda32d/C%26C.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Apps we explored: Spoke, Likewise, Netflix &amp; Vowch Showing the apps to the stakeholders opened their minds to how we can think about a complete UX experience and end to end workflows Humility into understanding we are not the only ones doing this Idea generations and getting inspired</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/369509dc-9d94-4ddb-80b1-245fb0c3922b/UserFLow1.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/29e6925a-cbe6-4ac5-88f0-729462270384/UserFLow1.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/8fa22813-5e08-4915-bde7-ea4c9ebf0ce7/SQ_XOs.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Based on all the discovery research we were able to define 14 XOs for the users out of which we prioritized only 8 for MVO.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/ef993ab6-0d36-44de-9e75-ca4607f8ebd3/SQ_Wireflow.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Collaborative workflow sessions with the PM and development to define the scope of the MVO</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/eaa840e8-025e-403c-a1b8-674243a2e7f3/Workflow1_v3.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/f0be85cb-ed89-4e32-9efe-bbdf042a9a60/XO3.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/0f0a3aa8-8c58-454d-8724-e4c5c89a7553/XO4.jpg</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/996482fa-577d-4c6e-9a39-dcc3a42a8cea/InvisionExpereince.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>We create mid-fidelity wireframes to test the concept with actual users Link to the experience</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/1665dfe4-4a40-45e0-88b7-01f7bc2f460b/Screen+Shot+2020-11-26+at+1.13.46+AM.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/f1cce60f-769b-404e-a1ba-9ffbef6dd525/SQ_UsabilityTesting.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>Preparation and findings from Usability Testing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/709d56c2-af71-4702-9e7e-46439f225eb3/final.png</image:loc>
      <image:title>Case Studies - Honeywell Enterprise AI Analytics - Make it stand out</image:title>
      <image:caption>After the feedback from the users we revamped the visual design to make it more striking and desirable for the users to work with.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/37ce2235-17e7-4089-bdf3-1bda41b5db42/SQ_Interactions.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d640ffb9-bf29-4c50-b44b-47963ba70a21/Desktop_+CongratulationsNoOpps.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/b224eaac-a6fe-4d27-8236-ae4c36126143/Desktop_+No+Recommendations+Today+Copy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/3134f33c-2d1c-411e-954b-eb1a8761e7bf/DesktopLoadingState.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/case-study/site-operations-asset-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/3bb70b16-9c09-4f8b-9eb4-7bae6c8c71a3/SprintQuestions.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform</image:title>
      <image:caption>Proto personas to align team on the user needs and challenges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/15fb147a-8856-44f2-a314-41c3dcd9a343/Day+3.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/f9489d38-7743-428a-bc49-354b27664254/Screenshot+2025-03-27+at+6.12.45%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Led workshop for stakeholders from product and development. Goal: Understanding challenges and success metrics for this product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/80912aa4-29a7-4795-8ebc-7086ccc5a5dc/Slide10.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/446c7ce4-aeb1-4d9e-9bbb-f90c49277acd/Slide9.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/e956cb6f-45e6-40cf-a67e-89d608e7a78b/SQ_XO.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/e45440c5-5523-4260-be07-60206174261c/Screenshot+2025-03-27+at+6.11.03%E2%80%AFPM.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d3770817-3a5a-4723-b24f-9bc0e53ae335/MobileStrategy_Journey+-+Version+2_+APM+Mobile+-+Mx+Tech.+Journey+Map.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Streamline how two different business units can use the same interface for similar job function.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/cccf7cfb-7f2e-429d-a553-d3ff9ce5dad2/MobileStrategy_Journey+-+Version+2_+APM+Mobile+-+Mx+Tech.+Journey+Map+%281%29.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Mapping the user journey to experience outcomes and screen flows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/796ab36c-09b5-4a29-933a-54a886981a4b/story+1.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/cab86206-b94c-48ec-b49e-94c1ff5d3c03/story+2.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/76ab5f04-5b79-44ed-89a9-0addd13aa1f0/wireframe1.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/c69acc9a-cc97-4392-9f7a-6f846288f736/Dashboard_OperationM.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/267bcf97-ecd0-4f58-8afb-2e2b6f695008/Detail_Picking.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/134e51b9-f019-463a-aca8-c65ae3094310/Detail_Shipping.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/33e45708-9d48-4970-8d39-303250c684b7/Dashboard_MaintenanceM+%281%29.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/7976a9a9-a3d2-42e9-8e60-22b60b5c4c22/Detail_Asset.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/2146a509-7aed-4b68-a63a-127f9102a54f/Detail_ShippingHeatMap.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/a8298702-b6c6-4703-ae81-bf276ad5ab98/EPM+IA+-+Frame+2.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/b4cb0e89-6e7d-4e66-b80e-2aea5e22ae39/EPM+IA+-+Frame+3.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/0af5cb18-86f7-4254-b93d-200e0d0fd69c/EPM+IA+-+Frame+4.jpeg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/09723c39-5c75-4d57-a68a-7545d94e7404/EPM+IA+-+Frame+5.jpeg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/3e2eb75f-b502-4deb-9664-df3fb1e86aea/Slide30.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Based on two different approaches we created two options for the product to choose from.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/888f743e-d399-422a-bb0a-64508ed4b6e1/Asset+Health+Default.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/aa7f50fe-e711-49d7-914b-d4d01ca8ec51/Outbound+Ops+XL.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/6cdb446f-f83a-4a2a-a7c2-cb01bad10ddc/Picking+Dashboard+Data+Table.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/b3738be8-a38a-412a-b4e3-740b26afca21/Asset+Detail.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>This version was tested with industry end-users. I recruited a panel working with PMs and sales representatives, designed the study, and did the analysis and reporting to product and dev before the designs were handed over to development for coding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d0d5f403-fc77-49cd-ae93-07715d3ff107/Shipping++Dashboard.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/1025aae9-a8e7-48d7-b8d2-78775a359de6/Picking+Dashboard+Heatmap.png</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/00113c72-d1d1-4ecd-8cda-d95b3fc39988/SQ_Hi-Fi_Feedback.jpg</image:loc>
      <image:title>Case Studies - DC Operations &amp; Assets Management SAAS Platform - Make it stand out</image:title>
      <image:caption>Analytics and Reporting from Hi-Fi testing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/case-study/engagement-through-human-centered-gamification</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/9e7b62e9-fdca-4016-9559-f893ffb5be4d/SQ_BizProblem.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>https://www.manh.com/solutions/employee-engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/59c6f3a6-898b-4a73-b5cc-e16fafec93d6/room.JPG</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/458ed7c7-07ec-404e-8466-1eb62c4c8c09/IMG_6681.JPG</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/2ade6667-974b-4287-bd37-515b5aaf469d/AskTheExperts.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/68fbb57c-0b04-43c0-84a8-c4094ef690cd/SQ_Structure.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Understanding the structure</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/fb28f0b7-b7e5-4f35-91e9-7441ee63f2c0/HMW_v2.jpg</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/a6393265-eaad-411a-8fcb-cf2b0cc2275e/HMW_v4.jpg</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/eceaea1e-3a3f-4573-9ba7-36966aad1d56/Picker+Journey.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Understanding the current landscape - Tracking users journey’s across different customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/fc98d119-597b-4d91-bcc1-334221f44449/SQ_Map_v1.jpg</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/1363510b-298f-442f-b8da-515f0179e0ac/HMW_v6.jpg</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/262b34d5-cf91-421f-b267-f2954fb1d966/SQ_Competitive+analysis.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/33799f51-2b4f-4646-b139-6eb7fb094eab/IMG_6678.JPG</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/ca0d7497-f11c-4d0c-a059-66ae196a3dae/con1.JPG</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/93674c0e-5355-4b2d-a70a-7f581eb76275/con3.JPG</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/7da26fbd-1627-4107-bb3c-629533f0744a/SQ_StoryBoard.JPG</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/c2f9b767-d415-4c78-833a-506bd364ecf1/storyboard.jpg</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/3fb1b255-3309-4b93-b9c5-3982578a5b1e/tablet.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification</image:title>
      <image:caption>Sprint product prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/282864e2-0ed6-4793-a01e-f2b3c1621b5c/SQ_UserTestingSurvey.png</image:loc>
      <image:title>Case Studies - Employee Engagement through Gamification - Make it stand out</image:title>
      <image:caption>We also asked participants where they would prefer to access the app and which features they found most valuable. Most indicated a strong preference for mobile or shared tablet devices located within workstations. The performance dashboard and training &amp; mentoring were consistently ranked as the most useful, with the leaderboard appealing to a younger demographic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/case-study/product-benchmarking-beta-to-launch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/a7641cc8-88f8-445f-a720-18aa082233f7/AB3%2BAB4.jpg</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Product being tested</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/02e001f9-b85a-4086-ab9e-cf7390be8278/AB4_Cop.jpg</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Product Context</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/442379e8-fa92-4493-a67f-ae531e64b09a/AB4_TaskMetric.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/4ed08b80-1a77-4f5f-92a3-c0a49c4bedf5/Wireflow_MomentaryMute.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Momentary mute</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d96af151-a814-4709-b297-0437e4b006e6/Wireflow_Power+Off_Janus_Single+Press_01.jpg</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Dual-command operations (Power Off &amp; Sleep)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/9694ae85-7bb5-4dfa-8c7c-8584a731931b/Wireflow_Power+Off_Janus_Long+Press_01.jpg</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Power-off confirmation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/5badc925-beca-4788-8980-861c84aa67b5/AB4_Beta+survey.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/2357067c-2908-4fad-8b6b-b93477e90176/Agencyparticipating.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>The data collection scaled from 5 to 25 agency participating in Beta.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/7d7d642a-4925-4dbe-b4d8-24a361abf4c6/MinnesotaPD.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Agency 1</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/eaf6b32e-2589-4694-b2d4-db37ea883e27/GrandPrarie.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Agency 2</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/4d9d71d5-59e9-49d5-8053-5d6618936b33/GilbertPD.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Agency 3</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/5e21c923-ab53-4103-91d1-1f3ce90bdce8/Hillsborough+County+.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Agency 4</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/48b59add-f64c-40a6-9327-77fce8196217/Lafayette+PD.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Agency 5</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/40a1baac-c8f6-44f4-ac60-9382561e37a7/Before-After.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/8e7914cc-30b2-4729-8020-c026b793ca8f/Satisfaction.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/62fb3128-30d2-432f-ad07-615cd6426328/Error+impact.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/cdc57816-2623-47d1-a172-0710d41d87c3/WordCloud.png</image:loc>
      <image:title>Case Studies - Product Benchmarking Beta to Launch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/case-study/discovery-to-jobs-to-be-done-inventory-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d432bb1b-9faa-4680-920c-1ad02643b2e9/CurrentProcess.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/ff5e42b1-aa1a-4ff2-a4d5-497f195998b2/UXResearchmethod+NNG.jpg</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/77b4eb19-2f20-4f22-ad65-284f6cd5763a/Agencies+participating.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/a2553a3a-a9aa-4f79-a5ee-408a8fe821d2/Affinity+Mapping.jpg</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Thematic Analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d145ded1-69be-4d06-b1c2-61c5cea6e132/ADM+-+Competitive+Analysis_.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>A snapshot of the competitive landscape: This analysis evaluates existing armory management solutions currently used by customers, detailing their product offerings, specifications, differentiating features, and competitive angles. By understanding the strengths and limitations of these tools, we identified key opportunities for Axon to address unmet needs and key differentiators .</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/4baf7407-6004-4e57-9dc4-d3fff74e9c38/Persona2.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product</image:title>
      <image:caption>Meet Lauren, an experienced Armory Manager who oversees the daily management of critical equipment like TASERs, body-worn cameras, and radios. This persona captures the insights derived from semi-structured interviews with end users during the discovery phase. Her responsibilities, pain points, and goals informed key design decisions in developing Axon’s asset management tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/600496e3-9b00-477a-9f4a-18066666f5f7/Device+IA.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Exploring different approaches to organize data within the app. These groupings aim to simplify navigation, enhance usability, and support role-based customization, enabling users to access relevant information effortlessly and perform their tasks efficiently.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/d1aa8a6d-7aae-4738-9881-40ca49727e03/App+architecture.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>The diagram highlights the current Axon app architecture and the roles of different personas (Administrator, Armorer, Supervisor, Patrol Officer) in managing device tasks. It showcases existing workflows, permissions, and the integration of various Axon tools like Evidence Sync and Inventory Settings. This analysis informed the design of role-specific dashboards and user permissions tailored to streamline operations for each role, addressing inefficiencies in current workflows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/549e4c6d-d4c3-44bc-8752-38725dc63a90/Wireflow1.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/7d053991-3b05-4c4a-ae96-6b4b4b91a563/Wireflow2.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/2eb05f3b-67e6-4a5b-b91a-847d4f291294/QuestionGathering.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Exploring wireflows and high-fidelity prototypes for user testing, featuring interactive elements and realistic workflows. These prototypes allowed users to explore key features, provide actionable feedback, and validate design decisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/b258cbd0-e8b6-4a43-be7c-b83f80a79e8f/ValueTesting.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/68a05631-edf0-4432-a42e-a90728333c84/JTBDPrioritization.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>This image captures the collaborative analysis session conducted after think-aloud prototype testing, where stakeholders documented user feedback and performed affinity mapping to identify patterns and pain points. The findings were grouped by current system capabilities and areas requiring future development. This process informed the MVP scope by prioritizing features based on data availability and alignment with user needs, setting the stage for the next steps in roadmap planning and feature implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/c016cda0-1adc-4d61-b8ea-d22733d2e948/ValueTesting_2.jpg</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/ba4c65f9-3758-47b0-873d-1afd0267baf0/FutureStrategy.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/5e2a4118-125e-4e62-ab31-8b0bfc1e399f/JTBDOverview.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Structured our JTBD list into 5 key categories.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/55508de4-8f8c-4486-9542-69a2f3f21d52/JTBDStructure.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>Goal - Structure key jobs for MVP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61e5fa917c98832b8c05a46d/46fd4564-3c1c-498d-9c09-9731e41c8bb5/JTBDList.png</image:loc>
      <image:title>Case Studies - 0 to 1 for Inventory Management Product - Make it stand out</image:title>
      <image:caption>This was particularly relevant to our asset management solution, as one armorer explained. "We're not just trying to track devices - we're trying to prevent failures in the field, ensure officer safety, and maintain department accountability."</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/work2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-31</lastmod>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
    <image:image>
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      <image:title>Work2 - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847422112-G7ETRT5C07KF9PHFAV96/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420762-AGPM8HHB51L8F01AAZN7/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Six</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847420322-U8QPDYBOD6HXYRSL8QW0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Six</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/work2/project-five-jkmzy-j8abj</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419260-TLMPOGZEKRIR09EDXNAA/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847419968-YLRD4TYV9QU8K9LW04SP/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418911-D6BSPWP8P3O9YAF5R3SO/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847418431-66X2HHF6ZNWKOC9VHLZI/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417789-TGDSX064I3PZELTJI8Q1/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847417384-6R65UAAJW6EW4KUCUT6U/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847416982-R2067X6OPKY3MG304FSJ/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Five</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/work2/project-four-yjynj-kxwe8</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/work2/project-three-8zgh7-2b6na</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411947-BSOTI2122B2HLPAP3XSL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847412609-54WSVSAFRMKZEQTXDKB9/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847411502-9D27YNIMALNIHZYQ1CMG/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410901-NW4BE1NIG86WQS26D48L/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847410514-YTA75TP5M5NY1DD11BB2/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847409407-NH9B3VB0PQWBG5LZEU5P/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847408362-3VSTKTYIWN0INM638YVD/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Three</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/work2/project-two-llrgk-lwda6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407784-0ZWK2VWHWVEO87VQWTE3/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847407287-985X24W2BPAEHHISD0C0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406849-K0MEB56K6G4CEGRZ4D2J/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847406249-J4HYEHES6F6UCY5TVM2A/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847405591-FZUNRUAT1SR1PVIL5TA8/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Two</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404849-JBKU84SJXZL5LDL554SL/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project Two</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.ashoomid.com/work2/project-one-ephnc-h38js</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847404387-JU309UFEWQ1YR946FJVD/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403763-CNHK66ERZAP3FARA51ND/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847403305-VJDKJA1VO786FIOO83WE/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402884-2RBITFZTNVLDS1AJEKXW/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402453-A0LKCHP0YA7NLI2E0WJA/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project One</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847402040-WALQWA4IM1JBBHBJZ731/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Work2 - Project One</image:title>
    </image:image>
  </url>
</urlset>

