This portfolio is my journey through 10 years in UX from designer to research strategist. In this time, I have gained experience working with cross-functional teams apply human-centered design principles and methodologies to solve user and business problems in a variety of domains. I have worked on a variety of products, that range from next gen public safety technology, warehousing, transportation, inventory management, demand forecasting, labor management, enterprise analytics, asset management, and omni-channel technology.

I believe understanding users, having empathy for people, passion to innovate, ability to simplify, and an incessant learning drive, makes me a better designer and a humble human being every single day of my life.

I have experience with different aspects of product design:
UX Strategist: Playing a pivotal role in crafting UX strategy and vision for the team of researchers and designers for an enterprise-level product. Working closely with engineering and product leadership to create a product vision that supports customers’ needs, and delivers on the value of the company and business goals.

Product Research: Defining and maintaining the continuous user feedback that includes competitive analysis, user interviews, interview synthesis, usability testing are some of my core strengths. Synthesizing and using business requirements and research to help develop use cases and high-level requirements.

Product Mentoring: Working closely with Product Managers and SMEs to develop a product vision. Integrating qualitative and quantitative data across multiple programs and experiences to develop UX strategy and roadmap. Educating product owners about UX methodologies, and helping them to be better advocates for design throughout the product lifecycle.

UX Design: Collaboration with design to create vision prototypes to help the teams envision the future of the product through design sprints. Utilize best practices for web-based application information architecture design, design patterns, user & task workflow, wire-framing, interactive prototyping, and usability principles.