Planet Trail Uetliberg, Zurich, Switzerland

When I'm not immersed in everything tech, you'll find me exploring new coffee shops, hiking trails, or planning my next travel adventure.

These pursuits fuel my curiosity about human behavior and cultural nuances - the same curiosity that drives my professional passion. My approach to creating products is deeply rooted in the understanding humans and the WHY behind what we do, and how we do.

As ethnographer Jan Chipchase notes, "The simple act of showing up and participating in people's lives creates a thousand opportunities to see what they can't see themselves."

This philosophy has taken me to some strange places: hours alongside warehouse workers doing contextual inquiry, ride-alongs with law enforcement officers to understand how they use technology in high-stakes moments. I still think the biggest design mistakes come from skipping that step.